Idan, Hawthorne, N.J., a leader in the fried chicken breading, seasoning and packaging industry, has launched a Bain Marie Baking Mix, a “just-add-water” baking system for food service providers.

“Following the extraordinary growth of our signature Texas Fried Chicken Breading, Idan is thrilled to announce our entrance into the baking industry,” said Giorgio Nadi, the chief executive officer of Idan. “Our primary focus with the launch of the Bain Marie baking mixes is to mimic and exceed the success of our fried chicken breading. Ultimately, our goal is to be the No. 1 provider of breading, seasoning and baking mixes among the food service industry, and I’m happy to say we are well on our way.

“Idan’s key differentiation is that we have the capabilities to customize unique flavors and products depending on our customers’ needs.”

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